Daniel Camp A Level Media Coursework

Introduction In this post I will be assessing how the owner of the media company who my brief details, Dennis Publishing, influences its products through its ethos and vision. I will be looking at the type of company it is as well as the type of products it produces. Doing this will allow me to incorporate similar ideas into my own work in order to create a realistic product they might produce. By understanding their ideals, I will be able to fundamentally shape my own product around these ideologies. Task The company my product is being made for is Dennis Publishing. They mostly work in print media products, but have connected websites which cover topics such as cars and gaming. Dennis Publishing is an independent publishing company that has also expanded to Dennis Online, where they post online editions of newspapers and magazines. Dennis Publishing makes money through a subscriptions service on their website, where it lists out all their magazines and how much it costs t...

Introduction In this post, I intend on examining how theories are used in various media products to construct a narrative and appeal to the target audience. Through doing this, I will be able to apply the same theories to my own work to increase its quality and appeal. Task Theories used: Van Zoonen - Woman's body is an object to display the clothes rather than in itself be a spectacle, by wearing feminine colours and shapes in the flowing fabric, the idea of gender performances is upheld in through the clothing expression, which also mimics the idea of the changing historical context in the more contemporary shape and hand pose, which is compounded by the capitalised and large 'pink'. Barthes' Semiology - Semiology is used throughout the cover, connotations used to imply femininity, through the feminine colours of red and pink, the regality implied from the slender, serif font and the poses of the graceful hand-shapes all connect to create the impression. S...

Introduction In this post, I intend on analysing how language and representation are used by magazine institutions to convey meaning to the audiences and appeal to their target demographic. In doing so, I will be able to apply such knowledge to my own magazine creation in order to appeal to the 16-25 year old middle to upmarket audience while also appealing to their social awareness and interests that come with such. Task A magazine that appeals to middle-upmarket audiences of age 16-25. - This clearly appeals to upmarket audience due to the connotations of the colour scheme, both grey and white having connotations of sophistication. - The sans-serif font that dominates the page in conjunction with the bold font makes it stand out and, with the colour scheme, starkly contrasts the background, which would catch the attention of possible readers who see it. In addition, the bright red in the middle has the same effect. - The use of representation in the woman allows intende...