Task 2 - Intertextuality
Introduction
In this intertextuality post, I will be researching intertextuality in a range of different magazines in hopes of applying it to my own product as to better appeal to my target audience by studying how magazines apply to a range of audiences through intertextuality. I will be emphasising what makes these references effective how to apply them.
Research
Magazine 1 - The Big Issue
- The target audience of The Big Issue are 18-49 year old left-wing audiences. Through using ABBA, a famous band the audience would be highly aware of. By using their lyrics in satirical ways through parody and using it as a cover line, it jeers at the right wing politicians depicted, which would fit the audience's political bias. In addition, through increasing the size of their heads by placing them on the band members, it's particularly apparent that it is comedic, but may not only draw attention to the figures in current affairs to increase readership, but also implies they have big heads and therefore large egos.
Magazine 2 - The Spectator
- The audience of The Spectator is clearly a right wing audience given the politically charged message of the newspaper. Historical intertextuality is used to degrade and demean other nations of the EU, presenting them as their prehistoric, barbaric and uncivilised forms, clearly pushing a want for the UK to leave the EU and thus dissociate. This use of intertextuality uplifts the UK by suggesting that we are better than the EU and by leaving we won't be associated with them.
Conclusion
To conclude my research, it is clear that intertextuality must be used to push an idea or value that is usually of a political nature. As a result, I will need to stick with my initial idea of a left-wing viewership and come up with ways to present that message through intertextuality. It is also apparent that the intertextuality needs to apply to the target audience as well as to really compound the message it will bring. Possible ideas for intertextuality could be pop culture references due to the age and awareness of the viewership, perhaps referencing celebrities of high status. This could be in the form of text on the front cover, copying lines from celebrities that would be recognisable to the audience of that age and class.
In this intertextuality post, I will be researching intertextuality in a range of different magazines in hopes of applying it to my own product as to better appeal to my target audience by studying how magazines apply to a range of audiences through intertextuality. I will be emphasising what makes these references effective how to apply them.
Research
Magazine 1 - The Big Issue
- The target audience of The Big Issue are 18-49 year old left-wing audiences. Through using ABBA, a famous band the audience would be highly aware of. By using their lyrics in satirical ways through parody and using it as a cover line, it jeers at the right wing politicians depicted, which would fit the audience's political bias. In addition, through increasing the size of their heads by placing them on the band members, it's particularly apparent that it is comedic, but may not only draw attention to the figures in current affairs to increase readership, but also implies they have big heads and therefore large egos.
Magazine 2 - The Spectator
- The audience of The Spectator is clearly a right wing audience given the politically charged message of the newspaper. Historical intertextuality is used to degrade and demean other nations of the EU, presenting them as their prehistoric, barbaric and uncivilised forms, clearly pushing a want for the UK to leave the EU and thus dissociate. This use of intertextuality uplifts the UK by suggesting that we are better than the EU and by leaving we won't be associated with them.
Conclusion
To conclude my research, it is clear that intertextuality must be used to push an idea or value that is usually of a political nature. As a result, I will need to stick with my initial idea of a left-wing viewership and come up with ways to present that message through intertextuality. It is also apparent that the intertextuality needs to apply to the target audience as well as to really compound the message it will bring. Possible ideas for intertextuality could be pop culture references due to the age and awareness of the viewership, perhaps referencing celebrities of high status. This could be in the form of text on the front cover, copying lines from celebrities that would be recognisable to the audience of that age and class.
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