Statement of Intent









 

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NEA Briefs

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Task 1 - Genre Research

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Introduction In this post I am going to be researching and detailing the genre of the magazine I intend on creating. This magazine's target audience is of a middle/upmarket audience who are socially aware. Because of this, I intend on following codes of other general upmarket audiences while also keeping to the current affairs demands of the brief. Using prior knowledge of how institutions function through synergetic convergence and encoding, I can assimilate such into creating a magazine that appeals to such audiences. In addition to this, through research, I will be able to find what appeals to my target audience and what conventions I should follow. Research In this section I will be looking at pre-existing magazines and examining how they appeal to their audiences. Magazine 1 - Prospect -  Large masthead clearly displaying the newspaper institution -  Saturated yet bright colours and painted feel – house style – allows for details to be accentuated – may r...
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Task 4 - Media Theory Research

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Introduction In this post, I intend on examining how theories are used in various media products to construct a narrative and appeal to the target audience. Through doing this, I will be able to apply the same theories to my own work to increase its quality and appeal. Task Theories used: Van Zoonen - Woman's body is an object to display the clothes rather than in itself be a spectacle, by wearing feminine colours and shapes in the flowing fabric, the idea of gender performances is upheld in through the clothing expression, which also mimics the idea of the changing historical context in the more contemporary shape and hand pose, which is compounded by the capitalised and large 'pink'. Barthes' Semiology - Semiology is used throughout the cover, connotations used to imply femininity, through the feminine colours of red and pink, the regality implied from the slender, serif font and the poses of the graceful hand-shapes all connect to create the impression. S...
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